Innovation – Open view page
General information
| Innovation ID | 376 |
| Version ID | 286 |
| Innovation Title | Digital MachHaat: Food Fish Buying and Selling Service for Bangladesh |
| Innovation description | Digital MachHaat is a digital market place (mobile app supported by a call center) to connect smallholder fish farmers with fish buyers throughout Bangladesh. This is a digital market linkage platform that will connect smallholder fish farmers with fish buyers of different sizes. It will widen the sales opportunity of smallholder fish farmers to hard to reach buyers through the power of mobile network and smart phones. |
| Reporting Staff | Md. Bappy Shahrier (WF), Jon Thiele (WF), WADUD AKM ABDUL (WF) |
| Year (Reporting) | 2019 |
| Reporting status | Approved |
| Innovation Type | Research and Communication Methodologies and Tools |
Stage reached
| Stage of Innovation | Stage 3: available/ ready for uptake |
| Year (Stage) | 2019 |
| Stage Description | Fish Bangla managed to registered 1227 users in the app, where 156 orders were made through the mobile 814,455 BDT (9,605 USD) worth of orders were received through this platform after the launch. |
| Has a lead organization | yes |
| Lead Organization | WorldFish |
| Top 5 contributors | Fish Bangla |
Contributions and mapping
| All partners | WorldFish-CGIAR Center/Program (Center) |
| Main CRP | CGIAR Research Program on Fish Agri-Food Systems |
| Flagship project | FP1-Sustainable aquaculture |
| Cluster | FP1-3-Aquaculture systems |
| Other CRPs-Flagships-Clusters |
Scope
| Geographic scope | National |
| Regions | |
| Countries | Bangladesh |
Targeted outcomes
| Main Sub-IDO | Reduce Market Barriers |
| Other Sub-IDO | Increased value capture by producers |
| Other Sub-IDO | Reduced production risk |
Evidences
| Evidences | Fish Bangla App on Google Play [https://play.google.com/store/apps/details?id=com.gtech.fishbangla&hl=en] Innocent Bikara, Andressa Gutierrez. (27/4/2020). Feed the Future Nutrition Activity Bangladesh (BANA) Project brief October 2018 - September 2019. [https://hdl.handle.net/20.500.12348/4124] "First Ever Digital Fish Market for Bangladeshi consumers, fish farmers and traders."Fish Bangla website [http://www.fishbangla.com/] USAID_Feed the Future Bangladesh Aquaculture and Nutrition Activity_Year Two Annual Progress Report: October, 2018, – September, 2019 [https://hdl.handle.net/20.500.12348/4035] |
Linked Elements
| Milestones |
| Outcome Impact Case |
| Policy |