SWITCHtoHEALTHY - Switching Mediterranean Consumers to Mediterranean Sustainable healthy dietary patterns.

About Us

Switching Mediterranean Consumers to Mediterranean Sustainable healthy dietary patterns. SWITCHtoHEALTHY project aims to generate a dietary behaviour change by demonstrating and reinforcing the role of the family in promoting a sustainable change towards enhancing the adherence to the Mediterranean dietary pattern of the family members (adults, adolescents, and children) This will be done by making available to families a combination of hands-on educational material and digital tools and complementing the dietary and lifestyle recommendations with easy-to-eat healthier snacking products. In this approach, whereas digital interactive tools (SWITCHtoHEALTHY App) will be used by the parents to support them in preparing weekly healthier dietary plans for the main meals for them and their children, the educational material will be used to support families in acquiring healthier habits and to educate children and adolescents. Finally, healthy, and nutritious plant-based snacks will be introduced in the children dietary plans to complement it and to substitute less healthier options in-between meals.

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Period of Implementations

Apr 1, 2022 - Mar 31, 2025

Total Budget

EUR 3.026.250,00

OUR IMPACT

Goals

SWITCHtoHEALTHY will result in increasing the adherence to MD by taking an intra-familiar systemic approach taking the family context into account and assess mutual influence of children/adolescents-parents and their roles in healthy eating and lifestyle; developing innovative solutions (plant -based snacks) based on proximity of ingredients, sustainability and healthy consumption to support agri-food producers (especially SMEs) in finding new business opportunities; job creation opportunities and diversification in traditional Mediterranean food sector; supporting food companies in getting through the barriers to market uptake and achieving a sustainable competitive advantage by designing innovative consumer-oriented BMs; raising awareness of the healthy benefits derived from a high adherence to a MD, increasing knowledge on local Med products thus contributing to improve healthy food choices among families; synergising cross-sectorial policy coherence across agriculture, health, education, environment, trade, etc. from local to national and international level and discussing with all actors of society.

Objectives

O1. Data acquisition: To understand the barriers, drivers, motivations, and food behaviours that prevent or hinder citizens from adhering to Med-based long-lasting eating habits (social, economic, cultural, heritage, etc) (WP1). O2. Food eco-design & product development: To formulate innovative snack-type food products with improved nutritional value, sustainability, ease of consumption, taste, and affordability, and to verify their digestibility and impact on the gut microbiota (WP2). O3. Family empowerment: To develop digital, educational, and gaming tools adapted to the different family environments to increase awareness on the positive impact of food choices on health, support daily menu preparation and provide information on sustainability (WP3). O4. Family-based interventions deployment (WP4). O5. Assessment and Reporting of the adherence to the Mediterranean Diet and lifestyle (WP5). O6. Awareness and Promotion of Mediterranean healthy diet and sustainable lifestyle model across the Med region and beyond (WP6). O7. Foster new business models (BM) and marketing strategies for SWITCHtoHEALTHY products (WP6).

Impact Pathway

No diversity of actively engaged stakeholders (e.g., municipalities, food service, citizens, etc.) for promoting the healthy and sustainable Mediterranean dietary pattern • SWITCHtoHEALTHY includes 3 food companies, 1 food association, 3 governmental authorities, 1 consumers association., 1 business association., 5 nutrition/food/ technology centres; 2 universities in the agri-food, 1 IT centre, 1 IPR SME. Extent to which i) global citizenship education/awareness and ii) education/awareness for sustainable development (including climate change education and healthy diet) are mainstreamed in a) national education policies; b) curricula; c) teacher education; and d) public awareness (adapted from SDG 12.8, indicator 12.8.1) • 8 policy instruments conveyed to policy makers for decision making at local, regional, national, and cross-Med level to tackle different thematic aspects: nutrition, agriculture, culture, education, economics. 3 Trans-national strategies adopted; 4 Joint Cross-sector Innovation Action Plans based on the project results and in cooperation with EIT KICs/Cross-KIC and EIPs. Number of new health-related high-quality food • Deliver 12 different healthy, nutritious, sustainable, and affordable plant-based snacks. Number of socio-cultural actions and strategies promoting the healthy Mediterranean food choices through appropriate information provision to consumers and policymakers • 3 promotion campaigns; 6 training cooks; 47 awareness actions; 1 digital recipe book; 6 tourism fairs or cultural-related activities and food-related events; 5 workshops/trainings; 8 policy instruments; 7 policy actions. Consumers’ empowerment (food information /awareness/ behavioural change) • 8 Campaigns at schools; social/conventional media; 360 families directly engaged.

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