GourMed - GOvernance of food supply chain to eqUilibrate pRice and profits of high quality and safe MEDiterranean foods

In order to achieve its goal, the project will follow a path that includes (1) understanding value creation & fair value distribution, through the definition of fair product's attributes from a consumer and producer perspective and the analysis and qualitative assessment of fair business models and technologies on product characteristics and and price functions, (2) optimizing Business Model and Technology Tool Adoption Decisions, within the use of quantification methods for the technology correlations with the product fairness attributes, (3) demonstrating and assessing the impacts on real pilots around the Mediterranean area and (4) building the capacity of MED agri-food chains and exploit the project's results, through the development of a guidebook for sustainable and resilient agri-food VC development and the Capacity Building courses for fair BM and innovative technology integration to agri-food VCs.