GourMed will provide new, innovation embedding, optimised governance and operational models of agri-food supply chains ensuring food quality, profitability and sustainability, enhancing value creation by Mediterranean value chains and balancing power and value appropriation among Mediterranean VC actors.
GourMed will provide new, innovation embedding, optimised governance and operational models of agri-food supply chains ensuring food quality, profitability and sustainability, enhancing value creation by Mediterranean value chains and balancing power and value appropriation among Mediterranean VC actors.
The GourMed project works towards achieving the adoption of technological and organisational innovations for quality and sustainability among Mediterranean firms results to be very low especially with reference to Small and Medium Enterprises (SMEs), which are a significant economic and employment driver in the area.
The project has 6 main objectives: 1) Understand value creation & fair value appropriation in small-actor food value chains 2) Optimise governance & operational models of agri-food supply chains 3) Deliver tools to increase the competitiveness of MED agri-food chains 4) Implement and use real-life pilots to assess project impacts and validate outputs 5) Provide guidelines and criteria enabling sustainable Mediterranean agri-food chains 6) Enhance the managerial and innovation capacity of young agri-food entrepreneurs
In order to achieve its goal, the project will follow a path that includes (1) understanding value creation & fair value distribution, through the definition of fair product's attributes from a consumer and producer perspective and the analysis and qualitative assessment of fair business models and technologies on product characteristics and and price functions, (2) optimizing Business Model and Technology Tool Adoption Decisions, within the use of quantification methods for the technology correlations with the product fairness attributes, (3) demonstrating and assessing the impacts on real pilots around the Mediterranean area and (4) building the capacity of MED agri-food chains and exploit the project's results, through the development of a guidebook for sustainable and resilient agri-food VC development and the Capacity Building courses for fair BM and innovative technology integration to agri-food VCs.
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