Med Food TTHubs - Trace & Trust Hubs for MED food

About Us

MED Food TTHubs is a PRIMA project that seeks to support the implementation of full-path tracing practices through the whole distribution channel from seed to shelf in order to achieve safer and more sustainable Mediterranean food products for people all around the world. Aiming to implement full transparency concerning the traceability and authenticity in the food supply sector, MED Food TTHubs taps into cutting edge technologies and “Internet of Things” (IoT) solutions and builds on standardised approaches to food production processes and location identification, transparent monitoring procedures and innovative business partnerships. Therefore, MED Food TTHubs establishes and operates seven pilot Trace & Trust Hubs forming a transnational network playing the role of a one-stop-shop for traceability and authenticity for “added value” Mediterranean food products.

For more information please visit full project website

Period of Implementations

Apr 1, 2020 - Mar 31, 2023

Total Budget

EUR 1.519.000,00



In South Mediterranean countries the vast majority of the units are small or very small enterprises who struggle to access funding institutions and rarely meet their requirements for loans, preventing them from investing in new and more efficient technologies. One of the main goals of the project is the development and validation of new tailored technologies, mainly focusing on quality and safety in order to comply with international quality standards and promote their commercialization both at national and international level. More specifically, the innovative tailored solutions will aim to minimize the lack of trust in Mediterranean food products, as well as to increase the overall quality of Mediterranean food products for enlarging the market they are able to reach according to new guaranteed high-quality and safety standards. More smallholders and SMEs will be able to adapt their current production facilities to the new model, wider will be the impact. Where the export of Mediterranean food products is mainly currently prerogative of large industrial groups which have the baseline to reach it, through the project's new solutions we expect the full implementation of an export system after the end of the project also by smaller entrepreneurs increasing their competitiveness on the market.


The project will focus on Mediterranean food products as key points in the reform of tracing and authenticity procedures of traditional Mediterranean foods, adding value to high quality food products by providing documented traceability of the whole “seed-to-shelf” supply chain, through proofs of authenticity for final products and ingredients and including detailed information on the nutritional profile of the product. Therefore, the aim of the Med Food TTHubs is i) the establishment and ii) the pilot operation of seven Trace & Trust Hubs, which will form a permanent transnational network playing the role of a one-stop-shop for traceability and authenticity for ‘added value’ Mediterranean food products in each of the countries involved.

Impact Pathway

The protocols that will be developed under Med Food TTHubs and the usage of the e-Platform will actively support the food industry in addressing both the demand for food security and food origin. The medium to long term expected impact of Med Food TTHubs can be summarised as: (i) Increasing companies’ interest in food safety and sustainable development. (ii) Promoting the usage of quality and authentication certificates for raw materials as a competitive advantage (iii) Providing full transparency and documentation for the origin of the products and their overall characteristics. (iv) Providing access to information concerning the production processes and the transport. (v) Supporting end-to-end tracking with GS1 standards for more effective re-call management. (vi) Utilization of information on best practices for their integration into the marketing of the company's products and for improving companies’ reputation. (vii) Fully documented coverage of even the most stringent requirements of major retailers abroad as well as food safety legislation. Companies will therefore increase their consumer’s share and increase their revenues


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