MED-LINKS - Data-enabled Business Models and Market Linkages Enhancing Value Creation and Distribution in Mediterranean Fruit and Vegetable Supply Chains

About Us

MED-LINKS aims at providing small-scale producers with tailored and effective solutions enhancing efficiency, sustainability and fairness along fruit and vegetable supply chains in Mediterranean countries. The project will implement pilot actions in local clusters of small-scale producers in Egypt, France, Greece, Italy and Morocco to enhance their capability to adopt quality, environmental and social standards and thus to connect with other supply chain actors and profitability, while meeting final consumers’ needs.

For more information please visit full project website

Period of Implementations

Jun 1, 2021 - May 31, 2024

Total Budget

EUR 982.266,93



The project tackles five Specific Objectives: (i) to assess the competitive performance of Mediterranean FV supply chains and consumer preferences; (ii) to support the adoption of quality and sustainability standards among small-scale supply chain actors; (iii) to provide innovative IT tools supporting decision making; (iv) to provide small-scale actors with optimised management practices and business relations enhancing quality, sustainability and profitability; (v) to encourage stakeholders to exploit the results for local communities.


MED-LINKS approach is based on the combination of three groups of optimization tools: (i) quality and sustainability standards and protocols, (ii) digital platform empowered with blockchain technology (smart contracts) and (iii) managerial tools and coordination strategies (i.e. Business Models). These will be customized based on the actual conditions of local actors participating in three different supply chain systems representative of commercial circuits in the Mediterranean region, namely: a) local Short Food Supply Chains, b) Green Public Procurement, c) Export-Oriented Supply Chains.

Impact Pathway

In order to scale out and scale up the proposed innovations, context-specific response strategies enhancing the competitiveness and sustainability of local SMEs and value chains of interest will be implemented and demonstrated through five Pilot Actions. Compatibility between the proposed certification paths, business models and digital solutions will be tested and their potential benefits will be verified in real contexts, in each target Country. MED-LINKS will also develop training and advisory activities, while stakeholders’ feedback will be monitored and drivers determining acceptance or refusal of the solutions proposed will be analyzed.

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