CGIAR Research Program on Roots, Tubers and Bananas - RTB

Overview: PO2.4.5 - Marketing tools and gender sensitive value chain approaches for creating demand for seed and ware potato

PO2.4.4 - PO2.4.6


Leader: Monica Parker, International Potato Center - CIP

Team members: 2
Partner organizations: 2

Budget 2026
USD : 0

Outputs: 3

  Activity/Product Description
    
The focus here is on (1) studies of current and shifting user preferences and demands along potato value chains to address changing food habits, and (2) activities to increase the use of seed and ware potato through identifying, adapting, implementing, and documenting effective methodologies to raise awareness of the value of potato, quality seed, and improved varieties. Participatory organoleptic panels are key to supporting adoption of improved varieties and better target specific markets.
  Atlas
    
  Outputs
    
Code Type Output Name Leader Co-leader Deliverables Commodity View
PO2.4.5.1 Tools to characterize and assess organoleptic properties of potato clones for targeting consumers developed and applied in Ethiopia, Kenya, Malawi and Rwanda Julius Juma Okello Netsayi Mudege 4 Potato
PO2.4.5.2 At least two evidence-based methodologies validated to raise awareness of quality seed potato and robust varieties in Ethiopia, Kenya, Malawi and Tanzania. Julius Juma Okello 12 Potato
PO2.4.5.3 At least five approaches to improve market linkages and communication among potato value chain stakeholders validated in Ethiopia, Kenya, Malawi and Tanzania. Julius Juma Okello Pieter Wauters 32 Potato
  Training
    
Training Type Title Subject From To
Non-Formal Activities National Face to face Knowledge Exchange - meetings with platforms, learning alliances, community of practices on Training on Positive and Negative Selection to save seed potato on farm in (Kenya) (Male: 23, Female: 54) Training on Positive and Negative Selection to save seed potato on farm 2017-06-05 2017-06-06
Non-Formal Activities National Face to face Knowledge Exchange - meetings with platforms, learning alliances, community of practices on Training seed multipliers in seed potato production in (Kenya) (Male: 9, Female: 21) Training seed multipliers in seed potato production 2017-02-21 2018-08-02
Other Training National Face to face Training Course on Training seed multipliers in seed potato production in (Kenya) (Male: 21, Female: 9) Training seed multipliers in seed potato production 2017-01-07 2017-01-07
Other Training National Face to face Training Course on Training ward officers on the use of apical cuttings to produce potato tubers. in (Kenya) (Male: 11, Female: 5) Training ward officers on the use of apical cuttings to produce potato tubers. 2017-01-10 2017-01-10
Other Training Face to face Training Course on Training of lead mothers on nutrition in (Malawi) (Male: 228, Female: 97) Training of lead mothers on nutrition 2017-04-01 2017-09-01
Other Training National Face to face Workshop on Refresher course on good agricultural practices for ware potato production in Cameroon (Anglophone group) in (Cameroon) (Male: 8, Female: 6) Refresher course on good agricultural practices for ware potato production in Cameroon (Anglophone group) 2018-11-22 2018-11-22
  Personnel Involved
    
   Key Results
    
  Partners